根據(jù)Frost & Sullivan的最新分析報告，涵蓋了13個亞太國家的移動LBS市場總體份額在2007年達(dá)到了3.836億美元，預(yù)計2013年底將達(dá)到28億美元，以年均39.3%的比率增長（2007—2013）。
日本和韓國是最主要的采購商，分別占2007年整個亞太地區(qū)全部收入的49.5%（1.9億美元）和43%（1.65億美元）。
Frost & Sullivan的高級行業(yè)分析師M. Kumaresan指出：“由于涉及到隱私權(quán)侵犯、不正當(dāng)監(jiān)控和交互性的問題，高漫游費(fèi)、沒有GPS功能的手機(jī)，已經(jīng)在很大程度上阻礙了日本和韓國以外的大多數(shù)亞太國家大規(guī)模的部署LBS系統(tǒng)。”
報告顯示，LBS在日韓之外的亞太地區(qū)，很大程度上仍然是一個利基產(chǎn)品，甚至在更成熟的手機(jī)市場，如澳大利亞、新西蘭、新加坡和臺灣，無線運(yùn)營商也才剛剛開始嘗試這些服務(wù)。“然而，在這些國家，對LBS的需求主要是被企業(yè)用戶所驅(qū)動，他們需要類似車輛跟蹤和資產(chǎn)管理的應(yīng)用服務(wù)，不像日本和韓國的個人消費(fèi)者那樣對LBS的需求很大。”Kumaresan表示。
消費(fèi)者行為和高速網(wǎng)絡(luò)是重要的驅(qū)動因素
“LBS解決方案的普及程度除了LBS技術(shù)和應(yīng)用服務(wù)之外，也由生活方式和消費(fèi)者行為模式所決定，后兩者因素對市場有巨大的影響。”日韓市場中的受訪者都習(xí)慣于使用類似的服務(wù)，如基于位置的信息服務(wù)和以娛樂為中心的應(yīng)用。” Kumaresan詳細(xì)描述，并提到創(chuàng)建社團(tuán)、兒童定位服務(wù)、犯罪預(yù)防LBS和其它同類的創(chuàng)新應(yīng)用在日本和韓國將變得更加流行。
Kumaresan相信增強(qiáng)的帶寬和區(qū)域內(nèi)普及的網(wǎng)絡(luò)覆蓋將會加速LBS的增長。“高速分組接入（HSPA）的發(fā)展，和迫近的WiMAX網(wǎng)絡(luò)，以及先進(jìn)的移動寬帶技術(shù)預(yù)計將是LBS被接受的催化劑。”然而他認(rèn)為在短期內(nèi)，運(yùn)營商在手機(jī)普及率低的發(fā)展中市場，很有可能把重點(diǎn)放在增加新用戶，以及推動帶基本移動數(shù)據(jù)服務(wù)的業(yè)務(wù)。
高速細(xì)分的LBS生態(tài)系統(tǒng)
Kumaresan指出，由于參與者的眾多，LBS價值鏈中形成越來越多的細(xì)分模塊。典型的LBS生態(tài)系統(tǒng)由地理信息系統(tǒng)（GIS）或地圖供應(yīng)商、應(yīng)用軟件開發(fā)商、內(nèi)容供應(yīng)商和集成商、批發(fā)商和廣告商、平臺和基層供應(yīng)商、手機(jī)制造商以及移動運(yùn)營商組成。
Kumaresan相信，隨著時間的推移，該價值鏈將和綜合服務(wù)及內(nèi)容提供商一起發(fā)展到區(qū)域范圍內(nèi)。“日本和韓國期望領(lǐng)導(dǎo)這一全面的商業(yè)案例和商業(yè)模式的發(fā)展，該模式最終將能復(fù)制到整個亞太區(qū)域。”
原文：
Growing demand for LBS in Japan and South Korea
Other Asia-Pac countries lagging behind
New analysis from Frost & Sullivan ( http://www.wireless.frost.com), finds that the mobile LBS market covering 13 Asia-Pacific countries earned revenues of US$383.6 million in 2007 and expects this to reach US$2.8 billion by end 2013, at a compound annual growth rate of 39.3 percent (2007-2013).
Japan and South Korea are the leading adopters of LBS respectively accounting for 49.5 percent (US$190 million) and 43 percent (US$165 million) of the total Asia-Pacific revenues in 2007.
"Concerns regarding privacy infringement, erroneous detection and interoperability issues, high roaming charges, and the lack of GPS-enabled handsets have to a large extent thwarted large-scale deployment of LBS systems in most Asia-Pacific countries other than Japan and South Korea," explained Frost & Sullivan senior industry analyst M. Kumaresan.
LBS in the rest of Asia-Pacific have largely remained a niche offering until recently explains this report. Even in the more mature mobile markets of Australia, New Zealand, Singapore and Taiwan, wireless operators are just starting to experiment with these services. "In these countries, however, the demand for LBS will be driven mainly by enterprise users for applications like fleet tracking and asset management, unlike Japan and South Korea where the appetite for consumer LBS applications is high," said Kumaresan.
Consumer behavior and high speed networks are important drivers
"Apart from the sophistication of LBS technologies and available services, the popularity of LBS solutions is also determined by lifestyle and consumer behavioural patterns, which have a huge impact on market dynamics. Subscribers in these two markets are accustomed to using such services for location-based proximity and entertainment-centric applications," he elaborated, adding that community creation, child-locator services, crime-preventive LBS and other such innovative applications are expected to be more prevalent in Japan and South Korea