一份來(lái)自ABI調(diào)研機(jī)構(gòu)的預(yù)測(cè)指出，到2013年底，GPS戶外導(dǎo)航產(chǎn)品的年度銷售總額將達(dá)到17億美元，此預(yù)測(cè)數(shù)據(jù)僅包括戶外手持設(shè)備-例如GARMIN的Colorado或Magellan的Triton，以及可供手機(jī)安裝的戶外軟件解決方案。“Crossover”個(gè)人導(dǎo)航設(shè)備（既可用于車載導(dǎo)航也可用于戶外手持）與運(yùn)動(dòng)休閑類的GPS產(chǎn)品不包含在內(nèi)。
ABI調(diào)研機(jī)構(gòu)預(yù)測(cè)，戶外手持設(shè)備的年度復(fù)合增長(zhǎng)率為13%，而軟件類的則為61%。“戶外GPS手持機(jī)將持續(xù)為戶外GPS市場(chǎng)創(chuàng)造主要的銷售額”，ABI調(diào)研機(jī)構(gòu)的高級(jí)主任Dominique Bonte說(shuō)，“高端觸摸屏設(shè)備如Magellan的Triton1500和Triton2000以及GARMIN最新發(fā)布的Oregon系列，都為用戶提供了更加直觀的操作界面。Triton2000提供了包括數(shù)碼照相和錄音的多媒體功能，讓用戶以更多的形式在網(wǎng)絡(luò)社區(qū)交流自己的戶外體驗(yàn)”。
專用設(shè)備（GPS手持機(jī)）在惡劣的使用環(huán)境下，所表現(xiàn)出來(lái)的優(yōu)越性能、可靠性、穩(wěn)定性是促進(jìn)其市場(chǎng)增長(zhǎng)的主要因素。而會(huì)聚軟件解決方案（converged software solutions）也基于低價(jià)格和實(shí)時(shí)的連通性得到了快速的發(fā)展，Trimble Outdoor、Wayfinder和 Augmentra是這類軟件的提供商。
雖然目前的戶外GPS市場(chǎng)仍然較小，并且GARMIN在這個(gè)市場(chǎng)中占有絕對(duì)份額，但市場(chǎng)研究公司仍預(yù)計(jì)未來(lái)基于地形圖的戶外導(dǎo)航將會(huì)崛起，新的增長(zhǎng)將來(lái)自混合解決方案，例如汽車/手持的兩用導(dǎo)航設(shè)備、多模式地圖會(huì)聚解決方案，以及徒步導(dǎo)航設(shè)備。
原文
ABI expects continued growth in outdoor GPS market
An ABI Research study forecasts that outdoor GPS will generate $1.7 billion in annual revenues by the end of 2013. This forecast includes revenue from outdoor handheld devices - such as, for example, Garmin Colorado or Magellan Triton - and outdoor software solutions for mobile phones. “Crossover” Personal navigation Devices (offering both in-car and outdoor navigation) and sport-related GPS are not included in this forecast.
ABI Research estimates the compound annual growth rate for dedicated devices at 13% and for converged software solutions at 61%.
“Dedicated outdoor GPS handhelds will continue to generate the bulk of outdoor GPS revenues,” says ABI Research director Dominique Bonte. “High-end touch screen devices such as Magellan’s Triton 1500 and 2000 models and Garmin’s recently launched Oregon series offer intuitive user interfaces. The Triton 2000 contains multimedia features such as a digital camera and a voice recorder to capture and share outdoor experiences on social networks.”
While dedicated devices offer increased performance, reliability and robustness in adverse circumstances, converged software solutions continue their forward march thanks to lower prices and real-time connectivity, explains ABI. Trimble Outdoor, Wayfinder and Augmentra are among those software vendors.
While the current outdoor GPS ecosystem remains small and heavily influenced by market leader Garmin, the market research firm expects future uptake of topographic maps-based outdoor GPS navigation. This growth to be driven by hybrid solutions such as crossover PNDs and multi-mode mapping converged solutions, as well as pedestrian navigation.